The Big Switch

The Consumer Electronics Association (CEA) has tapped Florence Henderson (a.k.a. Carol Brady) to launch its “Convert Your Mom” DTV transition campaign. It’s true that awareness of the digital switchover is spreading; but we also know that there’s a big difference between being aware and knowledgeable. And we’re all familiar with how… Read full story by … Read more

With less than 12 months until the historic transition to digital television, some say society is on the verge of another Y2K. They are absolutely right. Just like on Jan. 1, 2000, when everything worked as well as it had the day before, on Feb. 18, 2009, we will all wonder what the fuss was … Read more

To say there’s a lot riding on next year’s DTV transition would be a gross understatement. If the prospect of making the switch to all-digital broadcasting over the course of one night seemed somehow remote or less daunting in the past, the stakes have become all too clear in recent months. On the one hand, … Read more

It’s less than 11 months until the big switch to digital television broadcasts. By that time, the government hopes most people will have purchased digital TVs, use cable, or have purchased a converter box to But radios are another story… Read full story

Consumers are more aware of the coming DTV switch, with 59 percent of Americans saying they know about the February 2009 switch from analog to digital TV signals. Research from Frank N. Magid Associates indicates that awareness of DTV has been in about the 30 percent to 40 percent range for several years, but has … Read more